“It enhances the image as well as the short-term bottom line.” It’s good business for retailers to appeal to different groups of consumers, said Roger Beahm, a professor of marketing at the Wake Forest University School of Business. “So far, it looks like this year is selling at twice the rate of prior years,” she said. Pride apparel and accessories are in demand.
“We have made products in these countries for a long time,” an H&M representative said, “and this collection is made by suppliers we have worked with for many years.” community is not safe and that there are no laws to protect them.
Homosexuality isn’t a crime in Turkey, but gay rights activists there say that the L.G.B.T. In India and Bangladesh, homosexuality is criminalized. The tags remind customers that 10 percent of each sale will go to United Nations Free & Equal, a global campaign aimed at promoting equal rights and fair treatment of people of all gender identities and sexualities around the world.Ī statement from an H&M representative said the items in its pride collection were made in China, Turkey, Bangladesh and India. At the retailer’s location in Times Square, paper tags trumpeting a partnership appear on shorts with rainbow ribbons and tote bags that say “Equality.”
Among those companies is H&M, which introduced its first pride collection this year. Other big retailers have also partnered with rights groups.
